Lots of things happened while I was gone. While catching up on the latest AR news from the past couple weeks, one word kept coming up over and over again.
BEYOND
I think “beyond” and belief are closely connected: beyond implies belief in the existence of *something* outside a perceived boundary. When there are multiple pieces of evidence of things existing in this “beyond”, belief solidifies and is reinforced by our experience. Augmented Reality by nature is dependent on “beyond” and belief — it’s what makes magic, it’s what seduces, it’s a promise of some payload (information or other). When augmented reality is a window to this “beyond”, what could solidify the belief that something is there more than the ability to have multiple synchronous windows?
I really like this idea. It’s saying loudly and clearly “The data is here! The objects are really here! You don’t believe me? Take a look at all these other windows!”
“Beyond” is a driving force; a siren. The data we cannot see creates a new Manifest Destiny calling us to stretch our territory from the real into seemingly uncharted augmented land… an untapped source of some awesome potential.
Well? Maybe it’s not that exciting. The augmented land so far *is* charted, carefully crafted to maximize its utility, maximize brand loyalty, maximize tourist information, or maximize my social media presence. Even so, I like where this is going. To infinity… and beyond!
